by Vivienne Trulock
Screen reader users often jump from link to link when scanning a page. If the links are not self-explanatory there will be confusion for the user. In particular the use of ‘click here’ and ‘more’ is discouraged.
Links should have informative text. Don't use 'click here' or 'more'. Use words which inform the user about the content of the page the link is pointing to. Duplicate link phrases can cause problems due to ambiguity, where users cannot tell which page they will open when clicking on a link.
Web authors are also encouraged to add link text, via a ‘title’ attribute where necessary for clarity.
WebXact can check this automatically, however pages should be checked for the use of ‘click here’ and ‘more’ and other ambiguous wording in links with a visual check of the page. Pages which have identical link phrases which link to different pages will have failed the check. Pages which use ambiguous wording without additional title text will also have failed the check.